3D, AR And VR Automotive Software

Save Time and Money with Virtual & Augmented Reality


BRIO VR/AR for your Business

Prototype Digitally to Save Time & Money

The typical design process is costly, and time consuming. Prototyping in BRIO AR is faster, and allows your team to collaborate, review and validate designs digitally, and at real scale. With photoreal capabilities, and true-to-life-scale, BRIO lets you design and get to market faster.

Interactive & Engaging

Add interactive components to your 3D or VR automotive configurator for product demos, and in-scene linking to purchase pages to drive sales. Ultra render directly from your browser to create visually stunning, photoreal scenes!

Unmatched Customer Experience

Invite your customers to use BRIO AR to view vehicle designs at real scale. Users can place automotive models in their garage to gauge spatial needs, open doors and windows to explore the interior, or simply show their friends and family. BRIOVR’s AR scenes are compatible with web-enabled Android, iOS, Windows mobile devices, and Linux.

Key Features


In-scene Linking​

Allows you to insert a ‘buy now’ link to drive customers directly to purchase page​


Product Configuration​

Add customization options (colours, materials, etc.)


Embed on Websites or Social Media​

Create interactive advertisements and marketing content​

How It Works

Import models,
images, video & audio

Edit and add interactions and animation

Publish & share on your website or social media

Start Right Now

Try BRIO for free, no credit card required. Bring your creative ideas to life. No app downloads or coding skills needed!


No. BRIO is web-based, so all you need is an internet connection to create, share, view or interact with a BRIO scene. There are no downloads or installs required. Users can open a link to a BRIO scene using a phone, tablet or desktop computer.

Create an account and try it at no cost.

BRIO scenes are shared using a standard link. When you create and publish your scene, BRIO auto-generates a unique URL for you to send to your colleagues, followers, friends or fans. This URL can be shared via email, SMS or social media. When posted on Twitter, Linkedin, or Facebook the populates in your feed so that your followers can experience it there seamlessly.

You can also embed BRIO scenes as i-frames, like Youtube or Vimeo links, on your website. Once embedded, users can view and interact with your scene inside without ever having to leave your website.

Links can also be shared securely with password protection. This feature is perfect for internal business uses, for team collaboration projects, or simply to keep your work private.

Yes. BRIO supports full 3D virtual reality. When creating the scene, you can select which platforms you would like to publish it for. Select VR for it to be accessible on any major VR headset.

To view, start your VR headset software. In your account, open the BRIO scene in the web browser, press the VR button in the bottom right corner of the scene, and hit the play button.

You can upload a 3D model or a scan of your product into BRIO and publish it to distribute it in 3D, VR and/or AR. Once the model is uploaded, you can also add customization options, such as materials or colours, so that your viewers can select the variation that they want to view. You can also add animations to make your scene more dynamic, or demo the functionality of your product.

In 3D or VR, add audio, and make the product interactive so that users can click on the components to see how they move, or toggle between the customization options that you’ve created.

Use AR to allow your customers to place your product in their own space so that they can view it in context. Users can see if that new car will fit in their garage, place a large appliance in the kitchen to see if the colour matches, or view a hardware tool to see if it’s the right one for their project. AR is the preferred option for retailers who are trying to stand out in the e-commerce world, which is dominated by 2D images to sell products..

In fact, 40% of shoppers would be willing to pay more for a product if they could experience it in augmented reality (Daymon Interactions).

BRIO was created by a team of visualization experts with 20+ years of experience in developing creative software tools, including industry standard software such as Alias, Mudbox & Houdini. Our team comes from a film, TV and product design background, so it was important to us that BRIO delivered fast rendering, photoreal content.

BRIO also offers interactivity, audio, video, product configuration (customization options), animation, without any app downloads.

Other web-based software enable model-viewing only, and usually require an app to be able to view their AR content – which is a barrier to entry for most audiences.

To create content for augmented reality (AR), virtual reality (VR), or 3D BRIO scenes, all you need is a computer with an internet connection, and your 3D model(s) to upload. You can also include audio, 2D content like pictures and videos, or 360 content.

Once you have uploaded your content and completed any additional editing (optional), you and publish the scene and select which devices you would like it to be viewed on.

AR – Can be viewed on smartphones or tablets with a camera. To view, there must be enough light in the space for the AR functionality to detect a surface.

VR – Can be viewed on any major VR headset

3D – Can be viewed on mobile, tablet or desktop

Yes. Simply log in to BRIO, create a project with your .FBX, .OBJ, .DAE, .GLB, .GLTF zip, and publish it. BRIO will then generate a unique URL link for your project, which you can share on your website, social media, via email, or SMS. Viewers can then click on the link to open it from their smartphone or tablet.

Yes. We have an ‘Education Plan’ which will give you access to all features and more storage for a limited time. Feel free to reach out to us. We love to support training and education from around the world.